Why Choose Feijian

FEIJIAN (Zhejiang Feijian Industry and Trade Co., Ltd.) About Us

Established in 1998, FEIJIAN has dedicated over 20 years to the research, production, and innovation of cup and kettle products. Rooted in the vision of "becoming a global leader in the cup and kettle industry," we have evolved from an OEM manufacturer to a pioneer of "intelligent manufacturing" in China’s cup and kettle sector, focusing on providing healthy drinking solutions and driving sustainable development in the industry. Our products not only serve global consumers but also partner with renowned international brands (such as Hydro Flask, Starbucks, and Supor) to deliver high-quality, customized solutions.

Why FEIJIAN

We live up to our commitment to "crafting classics with meticulousness" by focusing on four core values that define our strength:
  • Innovation-Driven: We invest over one million yuan annually in R&D and industrial design, with a R&D center that has transformed 22 technological achievements (including 12 utility model patents and 3 software copyrights). Our groundbreaking "Titanium Crystal Cup" (launched in 2018) – developed after 6 years of research with Japanese technical experts – uses titanium (known as "space metal") to achieve antibacterial, corrosion-resistant, and lightweight performance, redefining "healthy drinking" in the industry.
  • Quality at Core: Quality is embedded in our DNA. We are a certified enterprise of the "Zhejiang Manufacturing"  mark and a national-level "Enterprise Standard Leader" for metal insulated cups (2024). We have also served as an official licensed manufacturer for the 2008 Beijing Olympics and 2010 Shanghai World Expo, proving our adherence to global quality standards.
  • Green & Healthy: We prioritize eco-friendly and safe materials. Titanium, with its excellent bio-compatibility (used in medical implants), is applied to our high-end products; we also promote recycled stainless steel in production to reduce environmental impact. All our products comply with food contact safety standards, ensuring "sterile and healthy drinking" for users.
  • Intelligent Production: We have achieved a "manufacturing to intelligent manufacturing" transformation, with automated production lines that enhance efficiency and reduce defects. Our R&D team converts an average of 5+ technological achievements into products annually, ensuring new products account for an increasing share of our output (targeting 50% from the original 30%).

Our Mission & Vision

  • Vision: Become a global leader in the cup and kettle industry.
  • Mission: Pursue the material and spiritual well-being of all employees, convey the warmth of love, and contribute to human health and a better life.

Certificates & Compliance

Our commitment to quality and sustainability is validated by authoritative certifications:
  • National High-Tech Enterprise
  • "Zhejiang Manufacturing" Certification
  • National-Level "Enterprise Standard Leader" for Metal Insulated Cups (2024)
  • Compliance with international food contact safety standards (e.g., equivalent to FDA 21 CFR requirements for food-contact materials)
  • First-batch cup and kettle enterprise integrating military-civilian cooperation

Production Bases & Scale

We rely on a modern manufacturing system to support global supply:
  • Core Manufacturing Hub: Located in Yongkang (the "Hometown of Chinese Hardware"), our base features a 70,000+ m² modern factory (consistent with industry-leading scale) and multiple automated production lines.
  • Efficient Capacity: We provide one-stop services from design to production, with strong OEM/ODM capabilities to meet bulk orders. Our production system supports the stable supply of high-quality products to global partners.
  • R&D & Design Center: Equipped with a professional team that collaborates with institutions like the Royal College of Art (reference to industry best practices) to blend technology, fashion, and culture into product design.

Our Honor

Our efforts have been recognized by the industry and society:
  • 2024: National-level "Enterprise Standard Leader" for metal insulated cups
  • 2021: Outstanding Brand Innovation Achievement Award of Zhejiang Province
  • 2019: Certified "Zhejiang Manufacturing" enterprise
  • 2018: Launched the innovative Titanium Crystal Cup, leading the "healthy water cup" trend
  • 2010: Official licensed manufacturer for the 2010 Shanghai World Expo
  • 2008: Official licensed manufacturer for the 2008 Beijing Olympics
  • Provincial Famous Trademark of Zhejiang

We Give Back

Guided by the mission of "conveying the warmth of love," we integrate social responsibility into our operations:
  • Employee Well-Being: Pursue the dual happiness of employees’ material and spiritual life, building a "happy enterprise" through training and welfare systems.
  • Health Promotion: Popularize the concept of "healthy drinking" by developing accessible, high-quality products, helping reduce reliance on single-use plastic bottles.
  • Community Support: Participate in public welfare initiatives (e.g., supporting healthy living campaigns) to contribute to local communities and social development.

FEIJIAN IN FIGURES

  • 20+ Years: Experience in the cup and kettle industry
  • 22+ Technological Achievements: Transformed into marketable products
  • 1M+ Yuan: Annual investment in R&D and industrial design
  • 3+ International Partnerships: Collaborations with top global brands (Hydro Flask, Starbucks, etc.)
  • 2 Olympic/Expo Licenses: Proof of global quality recognition